What images come to mind when you think of a natural food? An apple freshly picked from a tree? A loaf of bread fresh out of the oven? Fresh green beans right out of the garden?
Some food manufacturers are finding themselves in hot water for labeling their foods as "natural" when maybe they're not so natural after all. Food companies are cashing in on the "natural" perception, as consumers often believe these products are better for them and are willing to pay more.