Replaces Fred Lombardi, Who Retires June 30

Gregory Bloom has been named executive director of the Colorado Beef Council, effective June 1. Bloom, a 25-year beef industry veteran, replaces Fred Lombardi, who is retiring June 30 after 19 years with the organization.

“I’m excited about this opportunity to serve the great beef producing families and other beef industry stakeholders in Colorado, who feed consumers not only in our state but across the nation and the world,” says Bloom. “I intend to use my experience on both the meat plant and consumer sides of the beef industry to help our industry better promote, educate and advance the understanding of beef, including its nutritional value, new beef cuts and unique ways of cooking it.”

Bloom is a Colorado native who grew up on a farm near Brighton. His passion during his career selling beef, has been in educating consumers, chefs, retail meat cutters and food service sales representatives – especially on understanding beef cuts and how best to prepare them.

He spent two years during high school and college as an exchange student in Japan. Upon graduation from the University of Southern California, Bloom worked for a Japanese-owned beef processor in Denver selling and promoting beef to retail and foodservice customers in the United States and abroad. He has been active in the industry offering insight through seminars, his website and blog, and is the author of “Lost Lessons from Life on the Farm.”

Bloom’s wife, Christy, is a registered nurse, and they live with their four children in Douglas County, Colo., on a small ranch where they grow table food, ride horses and raise bees.