New SNAP rules requiring that benefits be used at stores selling healthier food could backfire

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Sign in the window of a store stating that Supplemental Nutrition Assistance Program (SNAP) benefits are accepted.
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(The Conversation)

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The more than 250,000 shops and stores that accept Supplemental Nutrition Assistance Program benefits as payment for groceries will have to meet tougher requirements starting on November 4, 2026, according to new U.S. Department of Agriculture rules. Any retailers that accept SNAP benefits from their customers will have to stock a wider variety of food, some of it perishable.

Government officials said they introduced the new standards to make it easier for Americans who receive SNAP benefits, which help people pay for groceries, to select more nutritious options.

As a community health scholar, I’ve been following these and other changes to SNAP, the largest and most important government program for helping Americans get enough to eat. While expanding access to healthy food is a worthy goal, I fear that these new rules could have the opposite effect for people who are enrolled in SNAP.

More kinds of dairy, produce, grains and protein

Under the stricter new rules, all retailers accepting SNAP as payment must sell at least seven kinds of food in each of those four categories. And they need to offer at least one perishable variety in three of the four.

The rules will expand some ways that retailers can meet USDA requirements. For example, the government will accept plain, seasoned and shelf-stable meats as separate items that count as protein. And specialty retailers, such as bakeries and produce markets, will remain exempt from having to fulfill all the requirements.

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Adult and child selecting a beverage from a store shelf - PROMO HIRES Food - Kiwis - iStock-1277932994

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But certain items that currently meet the requirements, such as beef jerky for protein or butter for dairy, no longer will.

Supermarkets and other big stores that sell groceries won’t need to do anything different to comply with the rule changes. But many convenience stores, corner markets, bodegas and other small stores will have to make changes if they want to continue to accept SNAP benefits.

What’s at stake

That’s in part due to other changes those small retailers face.

More than 20 states have begun to restrict what people can buy with their SNAP benefits. Selling banned items to shoppers paying with SNAP benefits can jeopardize a store’s ability to accept those benefits.

These rules prohibit sales of soda, with some states also banning the sale of energy drinks, candy, desserts or processed foods to anyone paying with SNAP benefits. Some states, including Tennessee, are proposing additional, more complex restrictions based on ingredient lists.

Retailers will have to update their checkout systems to prevent SNAP payments on banned items, and educate staff and customers about the changes. Rather than police purchases, some stores might instead decide to stop accepting SNAP. This could leave communities with fewer options to spend SNAP benefits.

Fewer people are getting SNAP benefits

The big tax and spending package that President Donald Trump signed into law in 2025 is responsible. It restricted SNAP eligibility for some age groups and expanded the reach of SNAP’s work requirements.

With fewer Americans using SNAP, retailers can expect lower sales. This could be a big problem for stores whose customers rely heavily on SNAP. It’s possible that some of these stores could close.

While losing food retailers will make shopping with SNAP less convenient, it also could be bad for their former customers’ health. Research shows that people enrolled in SNAP have healthier diets when they have better access to retailers that accept SNAP as payment. And cutting their benefits has the opposite effect.

Helping small shops offer healthier options

Examples include the Healthy Corner Store Initiative in Philadelphia and Camden, New Jersey; collaborations between city officials and researchers in Baltimore; and a state-funded program to purchase equipment and health-promotion materials for small stores in rural North Carolina.

Often, these programs have assisted store owners with a mix of expertise, funding and logistics, such as new shelving and refrigeration.

While there have been successes, researchers that have evaluated these programs have found that there are many obstacles.

Role of small stores

For example, a refrigerator purchased for fresh fruits and vegetables can easily be repurposed to hold bottles of soda.

Efforts to get small shops to sell more nutritious food work best when they are created in partnership with store owners and tailored to fit the needs of local communities. But the USDA is not offering that kind of help.

What’s more, while most Americans buy salty or sweet treats from convenience stores, I think that these rules suggest that SNAP shoppers should not.

For more than 60 years, a cornerstone of the Supplemental Nutrition Assistance Program and the food stamp program that preceded it has always been that the people who are enrolled in it should be treated like everyone else when they buy food. I believe that the USDA’s new rules suggest that the government is moving away from that commitment.