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(Prairie News Service) Political rallies and large-scale "get out the vote" events might conjure images of a packed arena in a major city but in states like North Dakota, groups connecting with Indigenous voters are bridging key messaging with entertainment.

This week, several hundred people packed a venue at the Spirit Lake Casino in St. Michael, where they were treated to a mix of popular music from well-known regional acts like Scotti Clifford to traditional drum music. It was all part of the "Snag the Vote" tour moving through the region.

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Kirstin Cavanaugh, vice chair of the group North Dakota Native Vote, said between the guitar solos and singing was a reminder to participate in the election.

"We're working on getting that information for the voters to just basically have their voices heard," Cavanaugh explained.

In the 2018 midterms, North Dakota saw a surge in voter turnout in Indian Country after the state adopted a new restrictive Voter ID law, adding to long-standing barriers for people living on reservations. Rallies back then also featured big-name entertainers. The turnout regressed in 2020, with the effects of COVID-19.

Voters are often encouraged to pay attention to local races and not devote all their time to monitoring federal elections. But Cavanaugh acknowledged they sometimes have to reverse the order when reaching out to tribal populations, reminding them the race for the White House affects them, too.

"It's just been eye-opening for people where they're starting to be like, 'OK, yes, I want to be involved, I need to be involved with this,'" Cavanaugh observed.

At this week's outreach event, organizers gathered more than 250 "pledge to vote" commitments. Cavanaugh added while their efforts are vital just before an election, North Dakota Native Vote works year-round.