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(Texas News Service) Medical professionals and advocates in the Latino community are using National Hispanic Heritage Month to encourage residents to prepare for the upcoming cold and flu season.

The nonprofit Latinx Voces has teamed up with the drug company Pfizer to dispel myths about vaccines.

Paulina Sosa, founder of the group, said a recent webinar focused on the importance of immunizations and now they are taking the message out into the community.

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"Explain what is a vaccine, what makes it safe, and how do you know if you can trust it," Sosa outlined. "Hopefully walking people through this will really help educate and inform them, but also helps remove that hesitancy or the fear they have around this vaccine."

According to the latest information from the U.S. Department of Health and Human Services, Hispanic adults were 30 percent less likely to have received a flu vaccine than non-Hispanic whites. A link to the webinar is available at LatinxTaskForce.org.

Sosa pointed out a lot of fear about vaccinations within the Latino community is fueled by misinformation.

"A lot of people still believe that they're going to get the chip, or it's gonna affect fertility," Sosa explained. We still are finding that there is a lot of misinformation that's really creating this consistent fear and hesitancy around all kinds of vaccines."

She said as we enter the respiratory season, they want to ensure residents have correct information about COVID, flu, pneumonia and RSV vaccines.

"We want to give you the information but we also want to remove the barriers to access," Sosa emphasized. "How can we do that? Partnering with health fairs, partnering with clinics, making sure that information is in Spanish and that you feel safe to ask your questions."