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EarthTalk – What is the Count Us in campaign?

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Roddy Scheer & Doug Moss

Dear EarthTalk:

What is the Count Us In campaign all about and how does it differ from other efforts to help us rein in carbon emissions?

P. Stout, Anchorage, AK

Count Us In is a global movement of people and organizations committed to getting individuals to take active, reasonable steps to lower their own carbon footprints so that the actions of many aggregate into significant change on a large scale. The goal of the non-profit campaign is to get this message out to upwards of a billion people, especially the so-called “non-activist middle” that simultaneously have the most business and political sway but are also actively contributing to carbon pollution.

Individuals can get on board with Count Us In via the organization’s website by engaging in various carbon footprint reduction “steps” that are counted by an online “Aggregator” designed to show how individual efforts add up to significant carbon reductions collectively. Each step has an associated description for an action to be taken, anything from driving an electric car to improving the insulation of your home, as well as a respective carbon reduction value. When you take a “step,” you input the data associated with the action you took, then that step is added to the Aggregator. To date, the Aggregator has recorded over 15 million individual steps, which adds up to a savings of some 174 million kilograms of greenhouse gas.

With over 100 organizations standing behind the movement, including TED Countdown, The United Nations Environment Programme (UNEP), Accenture, Global Citizen, World Wildlife Fund (WWF), the European Union (EU) Climate Pact, YouTube and SKY Sports, the Count Us In campaign has gained a serious reputation as a worthwhile effort in climate change activism, encouraging its followers to join in the action. According to their official website, the Count Us In campaign utilizes the significant influence that these large organizations have to act as a catalyst for change. As they state in their FAQ, “Your organization or company can help Count Us In become the largest citizen climate action mobilization, by joining as a partner, and promoting Count Us In among your supporters, followers, members, staff and customers.”

Count Us In considers itself different from other climate action movements because organizers encourage participants to actively, rather than passively, engage in carbon reductions with their community. Each participant must take action in the form of a “step,” and then record that step appropriately within the Aggregator. This simple, yet effective step-by-step process pushes people to be aware of not only the action they are taking and the impact they have as an individual, but also the cumulative effect the community’s actions have when added together.

If you’d like to take a “step” with the Count Us In community, their team makes it easy for you by providing 16 of their best steps, chosen specifically because of three criteria: “their impact on your personal carbon pollution, their power to influence leaders and their ability to involve everyone.”

Here are some popular Count Us In steps you can take right now: fly less often, drive electric, insulate your home, wear clothes that last, tell your politicians, walk/cycle more, cut food waste, green your money, repair and reuse, and get some solar! Make sure to enter your progress into the Aggregator so your contributions are counted.


EarthTalk® is produced by Roddy Scheer & Doug Moss for the 501(c)3 nonprofit EarthTalk. See more at To donate, visit https// Send questions to: