When you drive on any road or highway, there's one thing you're almost certain to see -- distracted drivers. According to a recent survey of Colorado drivers, cell phone use behind the wheel is an ongoing threat in our state, with 22 percent admitting to reading a message while driving. Beyond messaging, 64 percent had selected entertainment on a mobile device and 33 percent had talked on a hand-held phone. To encourage all drivers to be aware of their digital addiction and drop the distraction, the Colorado Department of Transportation (CDOT) and Colorado State Patrol are joining in a national effort to recognize April as National Distracted Driving Awareness Month, bringing attention to the threat distracted drivers pose.
In 2016, CDOT introduced the Killer Habit distracted driving PSA as part of the Drop The Distractioncampaign. The video equates distracted driving and our dependency on our phones as a digital addiction, often with deadly consequences. View the Killer Habit video here: https://youtu.be/cODh6uDjXP4
Throughout April's awareness month, CDOT will share the Killer Habit video, along with other videos from across the country and around the world on its Facebook page. CDOT is asking Facebook users to submit their own distracted driving prevention videos to be shared publicly on CDOT's Facebook page. CDOT also wants to hear directly from Coloradans about their experiences with distracted driving. Whether they're guilty of the practice themselves and have a prevention tip to share, or if they've been the victim of a distracted driver, CDOT invites Facebook users to send stories to CDOT as a Facebook post or private message.
"We want to stress just how dangerous distracted driving is. Troopers are responding to more and more crashes caused by distracted drivers," said Scott Hernandez, Chief of the Colorado State Patrol. "It's our responsibility to cite reckless and distracted drivers year-round in order to keep Colorado roads safe."
In 2015, there were 68 fatalities in distracted driving crashes. Of the estimated 57,298 distracted driving crashes in Colorado between 2012 and 2015, drivers 21- to 30-years-old were involved in 30 percent of the crashes. Furthermore, drivers 31- to 40-years-old were the second largest group of distracted drivers, accounting for 18 percent of distracted driving crashes. The most common distraction in these crashes were cell phones followed closely by other passengers in the vehicle.