When it comes to advertising, you want to make a big splash in your community without taking a bath financially. In today’s market, small businesses need to come up with smart and effective ways to promote themselves without exceeding their limited budgets. Luckily, multiple subtle and low-cost means of marketing are available to raise your profile. Whether you’re hosting a grand opening, launching a new product, or simply trying to bring more customers to your door, use these low-cost advertising tactics to skyrocket your sales.

Leverage social media platforms

A social media presence is a must. Your customers need a place where they can see what you’re up to, reach out to you, and point others in your direction. Platforms like Facebook, Instagram, and others let you reach a large audience almost instantaneously. They also offer targeted advertising opportunities, based on information users have already shared, often for a much lower price than traditional advertising methods. Social media helps you build a following, encourages sharing, and promotes trust between you and your customers.

Utilize email marketing

Whenever you interact with your clients and customers, be sure to get their contact information—particularly their email addresses. Email marketing remains one of the cheapest and most effective ways to reach an audience who has already shown interest in your products or services.

Employ targeted messaging when announcing new promotions, updates, events, and more. Come up with a subject line that gets people to open and read your email, then hold their attention with personalized copy describing exclusive deals, discounts, and more. Close it out with a call to action to contact you or stop by the store. Emails are a terrific way to ensure conversions.

Start a blog

The best way to get search engines to notice your website is by writing a weekly blog. These short entries allow you to show off your knowledge, share insights and tips, and write stories that get people engaged with you and your company’s history. Regular blogging also establishes valuable content on your site, which shows Google and other search engines that your site is active and a good source of valuable information. Blogs are also easy to share through email, social media platforms, websites, and other online resources, driving traffic and extending your reach.

Use memorable, small-scale print advertising

Stepping away from the web, look for physical printed ways to promote your business. Billboards, posters, and other advertising means are still a must, but they can be financially draining. Instead, look for little ways to advertise that make a big impression.

Banners are a flexible and easily transportable means to advertise your business, on-site and off-site. Likewise, fliers and posters will find a place on free bulletin boards around your town or city. And imagine the visual effect of a field of hundreds of stick flags raising your brand’s visibility. Effective physical advertising doesn’t have to be expensive!

That’s just a smattering of low-cost advertising tactics to skyrocket your sales. Leverage these low-budget options to find your customers and keep them!