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Tourism generates $3 billion annually in North Dakota but tribal officials say direct spending from visitors does not always reach their areas. Now, a new grant program aims to help Native American tribes promote their sites.

Governor Kelly Armstrong recently signed a bill which sets aside $100,000 for North Dakota's five tribal nations to share for tourism-related projects.

Kiera Fox, acting tourism director for the Mandan, Hidatsa and Arikara Nation, said it might not seem like a lot of money but it is a foot in the door. She noted her team can use it to improve signage and other needs, while promoting their history in a culturally-appropriate way.

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"We get to tell our stories with our own voices," Fox explained. "Reeducate a little bit, correct some of those misconceptions everybody has about Native Americans."

She pointed out the MHA Nation is off the beaten path More visibility with signs might convince drivers to take a detour and check out sites, including a local museum and the Crow Flies scenic overlook. The bill sailed through the Legislature with minor opposition; however, the final sum is lower than the proposed $500,000.

Bill sponsors said the initiative benefits regional economies, with promotion from tribal and non-tribal areas working hand-in-hand. As for Indigenous communities, Fox emphasized having more tourists spend money locally expands their revenue base.

"For these businesses, some these entrepreneurs, our Native artists, they benefit," Fox stressed. "And then (there are) more funds going into infrastructure, updating our amenities."

Other tribes submitting testimony said Native entrepreneurs have difficulty working through issues like land use regulations, putting them at a disadvantage in becoming a tourism draw. The state Commerce Department does have other grant programs for local areas to promote themselves but tribal advocates said they are often out of reach for Native entities.