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(Prairie News Service) National Farmers Market Week is coming up this week, and in North Dakota, organizers say they're deeply invested in trying to keep customer interest strong.

In Devils Lake, Maureen Scott oversees Market In The Park, where each weekend through mid-fall, customers can load up on fresh fruits, vegetables and specialty products.

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Over the past several years, she said, they've gone from fewer than ten vendors to more than 60. Scott said it takes a lot of phone calls and other marketing in the offseason to maintain that robust group of producers and vendors.

"I think people need to work on it year-round," she said, "because the season is over in October, [and] you need to start planning for next year October 30."

Without that desire, she suggested coordinators risk losing the many age groups who have taken a liking to farmers markets in towns and cities across the country, including young adults. According to the USDA, there are more than 8,000 registered markets. That compares with fewer than 2,000 in 1994, although the growth rate began to slow prior to the pandemic.

Scott remains optimistic that her operation and other farmers markets in North Dakota will continue to thrive. She said a key for her team is to ensure the products sold are grown within a 60-mile radius, and not imported from other parts of the country.

"We don't want to support something from Michigan or Wisconsin," she said. "We want to support the local grower."

Demand for locally grown food by smaller producers comes amid a backlash against corporate consolidation within agriculture, heightening concerns about the environmental and economic impacts industrial farms can have on surrounding communities.