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Today's college students may prefer communicating by text but New Mexico State University still finds person-to-person phone calls from faculty and staff effective at getting them to stay in school.

The "Calling All Aggies" campaign is a campuswide initiative which began in 2007 to improve student retention and graduation.

Freddie Romero, academic adviser at New Mexico State University, said first- or second-year students can worry a four-year degree will prove too difficult but a phone call from the right person or department can help.

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"Sometimes the problems that students are dealing with require a more thorough conversation," Romero explained. "Today's economy and everything that students have to juggle, with the price of school and having to do jobs and take care of family members, it's hard."

Nationwide, the pandemic had a significant effect on college student retention, especially particularly among first-time freshmen and community college students. In the fall of 2023, the school's first-year retention rate increased to almost 75 percent, a more than a 2 percent jump from the previous year and near the highest level reached before the pandemic.

A second outreach program watches for signs of academic distress based on grades among freshman and sophomore students when they are six weeks into a semester. Romero pointed out early intervention can help catch what could become a serious issue, which ultimately affects a scholarship or student aid and prevents a promising student from enrolling the next semester.

"If somebody gets to that junior, senior year and they're considering stopping out it's a bummer, because they've already invested so much money and time here," Romero emphasized. "We know that when they do graduate with their degree their prospects for work and for advancement up the socioeconomic ladder is going to be a lot easier."

The program has been recognized with an innovation award by the Association for Orientation, Transition and Retention in Higher Education. This year's campaign begins May 15.

Support for this reporting was provided by Lumina Foundation.