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Main Street businesses in South Dakota are playing what some describe as a "scramble game" in the fast-changing and challenging U.S. economy. As business owners keep an eye on new tariffs, they hope customers stay loyal.

Economists said the latest tariffs announced by President Donald Trump could lead to higher costs for products like electronics, clothing and food. Coffee is one of the popular items poised to become more expensive.

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Deanna Muellenberg, who owns The Purple Pigeon Coffeehouse in Chamberlain, said she has not weighed all the details yet from last week's announcement but noted coffee prices for her have already increased by 40 percent since opening last year.

"I want to keep prices affordable for people that live in these small towns," Muellenberg explained. "But in order to be able to keep the doors open too, I might have to increase my costs."

So far, she has had to resort to a small price hike, with other popular sellers helping offset budget headaches tied to coffee supplies. The Federal Reserve Chair warned the new tariffs could lead to higher inflation again. Muellenberg recommended when locals do have a little extra to spend, they should keep small businesses in mind over corporate chains, because it benefits the town.

Nathan Sanderson, executive director of the South Dakota Retailers Association, acknowledged President Trump's argument about the need to "reset" the global trade market to establish fairness. But he does agree with other business voices an even bumpier road lies ahead.

Sanderson said with uncertainty almost a constant, policymakers need to set a tone emphasizing buying local.

"(Small) businesses are absolutely the heartbeat of rural communities," Sanderson stressed. "They are the entities that are supporting the local baseball team or the FFA chapter, or the dance troupe or what have you."

Outside of tariffs, Sanderson noted Main Street economies are seeing older business owners nearing retirement without enough younger generations to take over. According to federal data, South Dakota is home to nearly 90,000 small businesses.