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The Florida tomato industry is stepping into uncharted territory following the termination of a decades old trade agreement with Mexico, marking what growers hope will be a turning point in their fight for fair competition.

The U.S. Department of Commerce's decision to end the 2019 Tomato Suspension Agreement has been met with optimism from domestic producers but the path forward remains uncertain as the market adjusts to new trade realities.

Robert Guenther, executive vice president of the Florida Tomato Exchange, framed the move as a necessary reset for protection from unfair competition.

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"This decision has been affirmed multiple times now, by the U.S. government, in multiple administrations during the time period of this agreement that dumping has occurred," Guenther explained. "Thus, there need to be penalties applied to the Mexican industry to ensure that the American tomato farmers can have a just and fair playing field."

If it stays the course, on July 14, most Mexican tomatoes will face a 20.91 percent tariff. U.S. growers lost half their market share since 1994, with imports surging 400 percent under the agreement. Mexico plans to renegotiate while maintaining antidumping tariffs on pork and chicken, replicating its tomato deal strategy.

The transition unfolds as Florida's agricultural sector faces parallel challenges, particularly with labor costs Guenther identified as the industry's "highest input cost" which depends heavily on the H-2A visa program, which brings workers into the country to work temporarily.

"That's been a very successful program for the tomato industry and a lot of specialty crops and fruit and vegetables in Florida," Guenther noted. "Still, the cost of that program it continues to rise, the bureaucracy of that program continues to rise."

The intersecting challenges, trade policy, labor supply and market dynamics, will determine whether Florida's tomato fields see a renaissance or continued struggle in the post-agreement era. The Commerce Department's 90-day implementation clock continues ticking toward a July deadline which could redefine fresh produce aisles across North America.